Developing a new design language
The primary focus on the refresh was to give both return and new users easier way to find, explore and book wellness services near them–wherever they are. The challenge was to integrate the dynamic pricing system in the app without compromising the consumer’s flow. The new dynamic pricing option on the app connects more people to businesses that use the MINDBODY software. It helps them to get the most from MINDBODY software with its new, more intuitive integration. And it positions their business to evolve with the wellness industry.