I worked closely with the marketing team to remake Agentology’s brand. The design challenge was to (1) Separate Agentology from the sameness of SAS companies. (2) Create a system that is easy to execute. (3) Build a brand platform that is scalable across all format and platform. The process started with a colour refresh, which leads to a new brand campaign, and ultimately the creation of a new visual style.
Involvement: Art Direction, Design Language, Content